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| Market Research and Fieldwork |
PoPa Research brings a new way to capture the reality of markets through deep analysis, considering global goals and local profiles.
Services
Our services are divided into three company divisions : Fieldwork , Insight , and Tech.
Learn a little more about each division.
Just a few Brands who profited from our Research Services
TECHNOLOGY
Popa Tech seeks what is most innovative in technology for market research, and develops new solutions.
Eye Tracking in partnership with Tobii.
Online and mobile data collection.
Neuromarketing.
Flow measurement by sensors, laser and even drone.
Heat maps.
Heat maps of an ad (side) and supermarket gondola (above) detected by Eye Tracking.
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Division designed to give technological support to research companies. Innovation is the driving force in this division, involving national and international partners in developing solutions.
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Extensive experience in the health and pharmaceutical industry.
Packaging tests.
Image and brand positioning.
Commercials tests.
Concepts evaluation.
Habits and attitudes, Ethnographic.
Large network of contacts: Physicians, KOL 's, Payers, Patients and Caregivers.
Area to look for the citizen.
Studies for
social initiatives, NGO's,
as well as schools and universities.
Polling and Opinion Research.
Tests of social inclusion
and sustainability concepts.
Level of satisfaction with
public agencies.
Specializing in consumer goods, franchises, big chains and malls.
RADAR
Map and understand the market.
3D CONTROL
Monitor and control the brand standard on all levels involved.
EXPLORER
Expand the scope of the brand in a controlled and strategic manner.
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PoPa Insight offers complete market research projects, from the preparation of briefing and methodologies to execution and analysis.
It is divided into three areas : Health, Shopper and Citizen.
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FIELDWORK SERVICES
Focal Groups, In-Depth Interviews
Face to Face or Telephonic, Ethnographic,
Intercept, Mystery Shopper, CAPI, CATI, CAWI, Online Survey, Online Bulletin Board,
Eye Tracking (Tobii Partner).
Recruitment, Rooms for Focus Groups,
Central Location, Audio/Video Recordings, Moderation, Translation and Transcription,
Reports, Analysis, Logistics,
Reception for foreign Clients or Colleagues (languages: English, Spanish, German).
Central Location with Focus Groups rooms and well located just 60m from Faria Lima Subway Station in Sao Paulo.
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Full range of field services for quantitative or qualitative studies across Brazil and Latin America. Data collection with qualified staff, modern facilities and technological solutions.
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Complete and creative studies in health care, consumer goods and social area.
Recruitment, moderations and translations that raise the level of fieldwork.
The technology serving as an essential tool to collect and understand data and insights.
Markets
PoPa Research is active in different markets. Each market has unique characteristics and needs the appropriate methodologies. Here a few markets covered by our services.
Franchising
Health Care
Real Estate
3D CONTROL Analysis: Monthly performance rankings of the 3 key elements: franchiser, franchisee and attendants. Essential tool to control a Franchising chain.
RADAR: to know your consumer.
EXPLORER: to expand your network.
Demand for drugs by health professionals and patients. Packaging tests.
Studies regarding procedures in the public and private health sectors. Habits of patients regarding medical treatments.
Profile of a region with primary data
and desk research.
Analysis and metrics to assess the potential and ideal standard for enterprises.
Brokers performance evaluation.
Retail
Leisure
Education
Brand awareness and consumer opinion about products and services.
Hotels, Restaurants and Cafes. Staff and services evaluation.
Student satisfaction and likelihood of placement in the labor market.
Sport Clubs
Agribusiness
Polling
Mapping and measurement
of crops by region.
Evaluation of intention to vote and voter knowledge about the candidates.
Profile mapping and satisfaction of members. Adequacy of fees.
Wo We Are
Arthur Opitz
Sales & Marketing Director
Renata Rufino
Research Projects Director
Back to Brazil after a decade at companies in Europe (Germany and Spain), carrying in his backpack a lot of experience in developing international markets, strong academic background on Marketing and Communication (ESPM/SP) and was president of advertising class association at APP Jundiaí. Owns also Agencia H2A (Marketing Agency) and Business Mall Group, where different companies join their complementary services from Market Research (Popa) up to Advertising (H2A), Accounting, Public Relations and IT.
Academic background on Social Science at University of São Paulo (USP) and specialization on Statistics at Mathematics and Statistics Institute of USP. With more than 15 years of research experience, is co-founder and manages the market research area at Popa Research. Background built after working at companies such as TNS Global, Consultoria Gouvêa de Souza (especialized in retail), Instituto Gallup, Insearch Estudos e Tendências de Mercado, Instituto Análise and Data Popular.
Where We Are
Ph. +55 11 3034-4864 /3280-3908
Skype: instpopa
Rua Claudio Soares, 72 | cj. 418 | Pinheiros 05422-030 | Sao Paulo | SP | Brazil
Contact Us
Become Our Partner
PoPa Research is always seeking for new partners worldwide. If you are interested in joining our network, please contact us.
info@poparesearch.com
